Did you know that there’s a system for the way that you create the content you share with your audience on social media? Or the way that you manage your clients and business finances… No matter where you look, systems are everywhere!
But let’s first take a moment to truly define what systems are because there might be some confusion depending on where and which conversation you’re tuning into. For clarity, systems ARE NOT the tech tools (software/app) that you use in your business.
A system is a process, procedure, or method in which something is done. It is an organized framework that integrates all the steps necessary to achieve the desired result. Essentially systems are the written how-to instructions to bring everything together to run smoothly while software and apps are the tools used to aid in managing them.
Operational Systems are the heart of your business. These systems consist of the day-to-day backend activities, your processes, written documentation (policies and SOPs), and software tools required to keep your business operating efficiently. While operational systems vary from business to business, their main purpose is to increase effectiveness – ensuring that the business is able to deliver the services promised consistently, and in a timely manner while maintaining quality and efficiency.
Marketing & Sales Systems are designed to consistently showcase your services in a way that attracts and converts leads into paid clients. They usually consist of tactics and strategies that identify the behaviors and pain points of your company’s target audience and communicate that the solution you provide is the best solution. This is usually delivered through various forms of content marketing that align with your overall business goals and objectives and are tracked via a sales management database.
Accounting and Financial Management Systems provide a comprehensive view of your company’s financial state. As a service provider, it’s important to know your numbers so that you can make sound business decisions when necessary. Your accounting and financial management system should track and manage all money matters pertaining to your company, including but not limited to revenue, cash flow, and business assets to assist with forecasting your profits and growth.
Client Management Systems provide a seamless way for you to track and manage your interactions and relationships with new leads and clients. As a service provider, it’s important to provide a consistent client experience, deliver what you promised, and know where clients are at each stage of their client journey. Clients are your business’s bread and butter, so it is important to provide them with a seamless experience.
Talent Management Systems helps companies maximize the potential of their employees and contractors. They are designed to establish best practices for recruiting, hiring the right people, developing and retaining the best talent, and managing performance.
Do you have these 5 CORE systems established in your business? If yes, are they properly documented and centrally located for your team to access? If not, click the link below to grab my checklist to get started today implementing these core systems today!